Our initiatives

We have identified three priority areas for action, in line with our business focus:

  • social and economic inclusion
  • health and safety
  • culture and environment..

Social and economic inclusion

In a context of general economic crisis, we focus on the issues of employment and integration by supporting:

  • initiatives that favour employment and integration through social and occupational inclusion/reintegration and the rehabilitation of young people, in terms of both education and employment
  • initiatives to promote diversity through the development of personal skills with mixed groups based on gender, race and disability
  • projects for the social integration of disadvantaged people (poor, immigrants, the disabled etc.) in school, at work, in sports and in the cultural sphere
  • financial and insurance education programs to familiarise people with important topics for everyday life.

There’s always a way

The project has supported many Slovenian families in difficulty by offering them a chance to get out of a difficult economic situation. The support took the form of the payment of utility bill arrears and school meals. In addition, 45 families were given the opportunity to spend a weekend in a specialist centre, where they could take advantage of educational services, recreational activities, therapeutic treatments and a mediation service between children and parents in order to improve the family atmosphere.

Teaching about finance

In the Netherlands we support the Life and Finance Foundation that teaches economics and finance to 15-22 year-olds, so they can manage personal finance issues in an informed way. The Foundation’s teaching activities take place at the regional training centres across the country and, thanks to the support of the sponsors, the lessons are free.

over 100 participiants

The teachers - all volunteers - are experts in the sector who base their lessons on dialogue, the sharing of experience and the dialectical exchange of points of view.

Smile back to children

For a number of years, Hungary has been involved in the Generali Smile Hunter, an initiative to provide assistance to children who have had traumatic experiences and are being cared for by 12 children’s homes since being separated from their families. The programme includes the provision of financial support to institutions to organize the children’s free time, focusing on topics such as well-being, road safety and environmental protection, and the organization of educational meetings with adolescents using the experiential training method. In particular, through interactive group exercises, various issues are discussed in relation to alcohol and drugs and the conscious experience of sexuality, and soft skills are developed, such as communication, self-esteem and the ability to interact and cooperate and to imagine a future for themselves.

12 children's homes 
training courses
over 200 children


The children develop these skills through a variety of outdoor activities, group discussions and development of strategies. The main purpose of these activities is to build trust and cooperation among the children; in terms of life experiences, young people living outside of the family tend not to trust anyone, which has negative social consequences, putting them at great risk of abuse and mistreatment, among others. They even find it difficult to visualise their future; through exercises, dialogue and activity we therefore seek to help the children to think and build a plan for the next 5-10 years.


In Italy, we have provided long-standing support to the San Patrignano Community, which deals with the rehabilitation of drug addicts by offering them a home, health care and legal assistance, the opportunity to study, to learn a trade, to turn their lives around and to reintegrate fully into society. Since 2013, we have been committed to funding the construction of a building for food processing and production activities, which should be completed in 2016. The Community offers career development paths in different sectors, including agriculture. The property includes approximately 240 hectares of rural land and the Community produces high quality consumer goods, such as wine, oil, cheese, meat and sausages.

Health and safety

As insurers, we take care of people's health and the risks that may threaten it, whether through illness or as the result of an accident, especially road accidents.

For this reason, an important part of the initiatives supported consists of:

  • raising awareness and providing education on active and healthy aging, the prevention of illness and addiction, maternal and neonatal health and the adoption of healthy lifestyles. Amateur sports initiatives are also included, in particular those targeting young people
  • education/awareness initiatives, projects to improve road safety (signage, road surfaces, lighting etc.) and activities to support people involved in accidents.

Progress against ALS

Revert is one of the most important international associations involved in supporting scientific research into neurodegenerative diseases such as Amyotrophic Lateral Sclerosis (ALS), for which there is currently no cure. Led by Professor Angelo Vescovi, Revert operates in a sector that has a significant impact on the welfare choices of the States and the demographic structures, with a broad horizon of unexpected possibilities. Generali has supported Revert and its research programme since 2013. Tests on ALS began on 25 June 2012, with the first transplant of human brain stem cells in the world, and were successfully completed on 5 June 2015, with the transplant performed on the 18th patient. This has paved the way for the second phase which aims to perform transplants on 60-80 patients, allowing them to confirm the dosage and verify the degree of effectiveness of the neural stem cells used in the first phase. Added to this is a further important result: the cells already produced and stored in the Neural Stem Cells Bank in Terni, Italy are sufficient for the entire experiment currently underway and will be enough even for subsequent experiments related to other neurodegenerative diseases (Multiple Sclerosis and spinal injury in particular), in collaboration with European and US clinics. In addition, the clinical protocol for the first phase of testing on Multiple Sclerosis will be filed with the Italian Pharmaceutical Agency (AIFA) by October 2016.

Hunting rare diseases

In Germany, since 2010 Central, the Group company specialized in health care, has awarded the ACHSE-Central-Award in partnership with the association Allianz Chronischer Seltener Erkrankungen (ACHSE).
This award recognises hospitals, medical centres and patient organizations that implement innovative projects to improve the care of people with rare chronic diseases. In 2015 the prize was awarded to Pädiatrisches Zentrum am St. Bernward Krankenhaus Hildesheim, which focuses on detecting the early symptoms of Prader Willi syndrome, a treatable disease if diagnosed promptly.

Health and safety buses

In Hungary, the Generali Health Bus visited 18 cities, screening 2,300 people by performing 8,000 tests, including dermatological examinations, eye tests and blood tests. Since 2013 we have been supporting the Safety Bus project targeted to local primary schoolchildren. The aim is to raise their awareness of road safety and the perception of common domestic accidents.

8,000 tests
2,300 people 

50,000 children
in over
230 primary

around 460 teachers

The initiative is promoted by United Way Hungary with the main aim of decreasing the number of accidents and preventing high-risk situations at the earliest stage of life. The program is managed by well-trained teachers and based on an interactive learning process focusing on improving cooperation among children with exciting and joyful practices of drama pedagogy and team work.

Apple and Lemon

54 cities
2,078 cars stopped
(+240 compared to 2014)
1,446 men
632 women
577 breaches
of the Rules of the Road
22% women
78% men
Women are
more responsible drivers

In Slovakia, in association with the national police, Generali carried out a campaign to educate about traffic safety and raise awareness of the issues of speeding and alcohol abuse. The police organised a week-long network of roadside checks accompanied by students, teachers and agents of the Generali Group companies. The drivers who were stopped were given a fruit, an apple or a lemon, depending on whether they were driving virtuously or in violation of the Rules of the Road. Virtuous drivers were also given a drawing of the fruit by students and an apple car fragrance, while the remainder received a pamphlet on road safety (as well as their relative penalty). The drivers interviewed after the checks said that they appreciated the initiative and, above all, interacting with the students.

Culture and environment

We want to improve the quality of life of people. To achieve this, not only do we offer insurance solutions that meet their needs but we also take care of our precious artistic and cultural heritage and contribute to preserving the world we will leave to future generations.

My tree house - my ideal world

In Italy, in collaboration with the WWF and sponsored by the Ministry of Environment, an educational project was
created with the aim of raising awareness among children and their families about eco-saving, by discovering how they can contribute to protecting the environment by saving through simple everyday actions.

The website www.lamiacasasullalbero.com has been created for children where they can play games to explore and discover the secrets of an eco-sustainable house built in a tree, learning in a simple and fun way how they can contribute to saving the environment. The activity has been included in the curriculum of about 8,000 primary schoolchildren, while for parents, an eco-saving calculator is provided on the website www.alleanzaecocasa.it.

The virtuous circle of paper

In Guatemala, used paper is collected separately and given to a specialized company which recycles it and produces products, such as toilet paper, napkins and nappies.

1,500 exercise books
and notepads donate

Generali gets recycled paper exercise books and notepads back, which are then donated to schools and institutions for disadvantaged children.

Towards responsible tourism

For the last six years a festival dedicated to outdoor life that is respectful of the environment has been held in the Bucegi Mountains in Romania, at 1,500 metres above sea level. The aim is to promote mountain tourism and to teach respect for the environment so that tourist activities do not have negative impact on the natural heritage. The festival lasts five days and involves open-air sports activities - excursions, adventure trails, mountain biking, rock climbing and archery - and concerts by Romanian and international music groups..

over 5,000 people in 2015

A campsite is set up under the trees in the festival area. Every year a team of Generali employees takes part in the event, helping the organisers to clean the area where the stage is erected. We also subsidise cleaning activities in the area so that the event’s activities do not compromise the environment.

Radici del Presente: a journey into the past and back again

Since 2012 the building of Generali in Piazza Venezia, Rome has housed the Group’s Roman- Imperial archaeology collection, making it accessible in a space specifically designed for young people. In 2015 it opened its doors to the regular term time school visits, which were joined by the Mattinate FAI school visits organised by Fondo Ambiente Italiano. On 13 and 18 November 2015 over 2,000 students visited the Radici del Presente museum as part of the Mattinate FAI initiative which shares the same goal as the museum: that of acquainting young people with local history and culture. The collection is made up of 300 artefacts, almost all of which dating to the Roman period from 2nd to 5th century D.C., with the exception of a particularly valuable Greek relief from the 4th century A.C.. Thanks to its innovative methodology, the educational approach adopted by the museum encourages pupils to directly experience the artefacts, enabling them to reconstruct, together with the guides, the daily public and domestic lives of the locals.

over 2,000 students

Another completely free initiative is taking place in 2016 to familiarise children with archaeology and Italian cultural heritage. This cycle of themed lessons, adapted according to the age of the children, enriched the guided tour of the museum.

Donating time

In recent years, Generali has expanded its corporate volunteering activities. In addition, in some countries where there are no structured projects, initiatives have been launched by employees, who have collected money or assets in kind, or carried out various types of volunteer work; in some cases, these have been spontaneous initiatives, while in others they have been promoted by the Group companies concerned.

Generali Community Day

In Switzerland, a Generali Community Day was organised in the Generali offices in Adliswil and Nyon. On this occasion, representatives of non-profit associations operating in Switzerland were invited to present their activities, meet with employees and create new partnerships.

The idea in action

In Spain in early 2016, the winning idea from the Challenging Idea contest, that was dedicated to all Group employees with the aim of promoting corporate volunteering, has given rise to the Generali School project carried out in partnership with the Asociación de Maestros y Alumnos Solidarios. The project consists of two initiatives: Generali Meal Benefits, which provides financial help to families who are not able to pay for school meals for their children, and Generali Private Lessons, which aims to improve the basic reading and writing skills of primary school students with learning difficulties. The project will be implemented in three schools in Madrid that have a high percentage of students with learning difficulties and special educational needs, mostly from families with significant social disadvantages, poor socio-economic and cultural conditions, and low education levels. All of these activities will be supported by the presence of Generali volunteers who will be trained on the project.

Children’s Day

IIn Argentina, to celebrate Universal Children's Day, employees selected a number of institutions working with children in difficult social conditions and spent a day with them performing various activities. Around 1,300 employees organized games and sports activities, prepared and served snacks. At the end of the day, every child was given a gift.

Piccoli gesti, grandi azioni

In Italy the Piccoli gesti, grandi azioni project covers all initiatives in which employees, supported by the company, volunteer their resources, skills, values and personal experiences. In 2015 employees were involved in corporate volunteering activities as part of two projects:

  • Minori e la Rete: a project that aims to tackle cyber-bullying, seeking to help young people use the internet and social media in an active, informed way and to take advantage of the many learning opportunities while avoiding the risks and dangers. A number of IT employees offered their skills through an educational activity aimed at students of several secondary schools
  • Charity Temporary Stores: in the pre-Christmas period, areas of the company stores in the Mogliano Veneto, Milan, Turin and Rome were fitted out and made available to a number of non-profit organizations chosen by employees. Inside the stores, employees promoted the activities of the individual associations, selling fairtrade products with the aim of raising funds for the guest associations.

Miss Generali

In the Czech Republic, Generali supported the UNICEF project Adopt a doll, save a child for the third consecutive year. Employees produced handcrafted cloth dolls using a pattern supplied by UNICEF. Each doll was accompanied by a birth certificate with the name, date of birth and country of origin and the name and address of the manufacturer.
UNICEF then sold the dolls at a price of € 22 i.e. the cost of vaccinating a child against the six main killer diseases: measles, whooping cough, polio, tetanus, tuberculosis and diphtheria.

Miss Generali sold at auction for € 6,740
463 children

The dolls produced by Generali employees were included in a public website where they participated in a contest to elect Miss Generali. Users voted for the dolls and for each vote cast, Generali donated a sum of money to UNICEF.
When voting closed, Francesca was awarded the title of Miss Generali and participated in a charity auction reserved for dolls created by famous personalities and celebrities of the Czech Republic.